Template-Type: ReDIF-Article 1.0
Author-Name: Nagy László
Author-Workplace-Name: Miskolci Egyetem
Title: The Neuromarketing Analysis and the Categorization of Television Commercials
Abstract: This paper is in line with the international and local trend and deals with the categorization of TV ads, defining experiential and functional commercials. Introducing their characteristics and presenting the importance of measuring emotions. Particularly presenting two dimension of factors, the product category and the economic development of a market that can influence the successful and effective TV ad communication strategy.
Number: 2
Volume: 17
Year: 2020
Publication-Status: Published
File-URL: https://www.strategiaifuzetek.hu/files/187/SF-2020-2_079.pdf
File-Format: application/pdf
Handle: RePEc:mic:esfjrn:v:17:y:2020:i:2:p: