Template-type: ReDIF-Article 1.0
Author-Name: Stevan Vasiljev
Author-Email: andrejav@eunet.rs
Author-Workplace-Name: University of Novi Sad
Author-Name: Darko Pantelic
Author-Email: darko@ef.uns.ac.rs
Author-Workplace-Name: University of Novi Sad
Title: Pharmaceutical Market(ing): Theory and Reality
Abstract: The pharmaceutical market represents one of the most dynamic and controversial markets. Its specific features are rooted in the specific nature of its products and in the complex interests of the main constituents of market demand. Finding ways to improve marketing practice in the pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing it with on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential for abuse and harm, as well as a high level of public scrutiny make pharmaceuticals one of the most challenging practices.
Classification-JEL: M31, M37, I19
Keywords: pharmaceutical marketing  marketing  customers  market  analysis  market trends
Pages: 85-91
Number: 02
Volume: 6
Year: 2010
File-URL: http://tmp.gtk.uni-miskolc.hu/volumes/2010/02/TMP_2010_02_12.pdf
File-Format: application/pdf
Handle: RePEc:mic:tmpjrn:v:6:y:2010:i:02:p:85-91