Template-type: ReDIF-Article 1.0
Author-Name: Marton Sakal
Author-Email: marton@ef.uns.ac.rs
Author-Workplace-Name: University of Novi Sad
Author-Name: Predrag Matkovic
Author-Email: pedja_m@ef.uns.ac.rs
Author-Workplace-Name: University of Novi Sad
Author-Name: Pere Tumbas
Author-Email: ptumbas@ef.uns.ac.rs
Author-Workplace-Name: University of Novi Sad
Title: Web 2.0 Technologies in Internal and External Communications in the Banking Sector
Abstract: In a setting where the market-based economy is gradually yielding to a network-based economy, and social and economic relations are increasingly based on networking, banks are not exempt from changes brought about by developments in ICT and the Internet permeating every pore of social and economic life. Over the past few years, Web 2.0 technologies have made a significant impact on internal and external information flow in banking organizations, changing their analogue nature into digital, through blogs, wikis, multimedia sharing and social networking sites.Key words: financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services.
Classification-JEL: O33, O39, M39
Keywords: financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services
Pages: 87-97
Number: 02
Volume: 7
Year: 2011
File-URL: http://tmp.gtk.uni-miskolc.hu/volumes/2011/02/TMP_2011_02_11.pdf
File-Format: application/pdf
Handle: RePEc:mic:tmpjrn:v:7:y:2011:i:02:p:87-97