Template-type: ReDIF-Article 1.0
Author-Name: Márton Vilmányi
Author-Email: vilmanyi@eco.u-szeged.hu
Author-Workplace-Name: University of Szeged
Author-Name: Erzsébet Hetesi
Author-Email: hetesi@eco.u-szeged.hu
Author-Workplace-Name: University of Szeged
Title: The Effect of Dynamic Relationship Capabilities on B2B Lolyalty
Abstract: The focal issue of our study is to model the adaptation capability of enterprises from a relational point of view in the South Great Plain Region of Hungary. Our main question is how enterprises can modify their relational behaviour in B2B markets to ensure the success of their relationships. We use the resource based view from a dynamic aspect. To operationalise the investigation problem we use the dynamic relational capability framework. In the study we investigate the perceived values of dynamic relational capability and the effect of relational capability on the perceived relationship success.
Classification-JEL: M15IT, M31
Keywords: dynamic relational capability, relationship success, B2B loyalty
Pages: 79-88
Number: 01
Volume: 12
Year: 2016
File-URL: http://tmp.gtk.uni-miskolc.hu/volumes/2016/01/TMP_2016_01_09.pdf
File-Format: application/pdf
Handle: RePEc:mic:tmpjrn:v:12:y:2016:i:01:p:79-88