Template-type: ReDIF-Article 1.0
Author-Name: Adrienn Papp
Author-Email: papp.adrienn@uni-miskolc.hu
Author-Workplace-Name: University of Miskolc
Title: Innovation Cooperation: Buyer-Supplier Relations
Abstract: The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, superficial relationships with many suppliers to long-term partnerships with fewer suppliers. Using two-step research – a case study and questionnaire survey conducted in Hungary – this paper examines how the extent of the buyer's contribution affect the success of the innovation market and how this depends on the supplier's innovation value.
Classification-JEL: L14, M11
Keywords: innovation, cooperation, supplier-buyer relationship, innovation value of supplier
Pages: 67-74
Number: 01
Volume: 15
Year: 2019
File-URL: http://tmp.gtk.uni-miskolc.hu/volumes/2019/01/TMP_2019_01_07.pdf
File-Format: application/pdf
Handle: RePEc:mic:tmpjrn:v:15:y:2019:i:01:p:67-74