Template-type: ReDIF-Article 1.0
Author-Name: George Abonyi
Author-Email: george.abonyi@sasin.edu
Author-Workplace-Name: Sasin School of Management CHULALONGKORN UNIVERSITY
Author-Name: David Abonyi
Author-Email: dave.abonyi@gmail.com
Author-Workplace-Name: THAI-CANADA ECONOMIC COOPERATION FOUNDATION_ BANGKOK
Title: Appropriate Innovation for Asian Emerging Markets in a Digital World: A Strategic Framework
Abstract: Growth in spending in Asian emerging economies will be driven to a large extent by lower-middle income and lower-income households. They constitute a vast “2nd tier” underserved market, much of it located in smaller cities, towns, and rural areas. This study develops a framework for appropriate innovation strategy aimed at this substantial market. We identify key relevant characteristics of the leading Asian emerging economies of ASEAN, China and India; that often do not get sufficient attention. The proposed strategic framework then builds on selected examples of appropriate innovation; incorporates the potentially important role of unconventional partnership between business and social enterprise for this market; and develops the supporting role of digital technology, in particular, additive manufacturing (3D printing). We conclude by presenting policy implications of an appropriate innovation strategy, involving government-business collaboration.
Classification-JEL: 031
Keywords: Appropriate innovation, Asian emerging economies (ASEAN, China, India), additive manufacturing (3D printing), export strategy, business-social enterprise partnership, government-business collaboration
Pages: 3-21
Number: 01
Volume: 18
Year: 2022
File-URL: http://tmp.gtk.uni-miskolc.hu/volumes/2022/01/TMP_2022_01_1_k.pdf
File-Format: application/pdf
Handle: RePEc:mic:tmpjrn:v:18:y:2022:i:01:p:3-21