Volume: 2010

Issue: 02

Author(s):

Stevan Vasiljev, Darko Pantelic

Article title:

Pharmaceutical Market(ing): Theory and Reality

Journal:

Theory, Methodology, Practice

Pages:

85-91

Keywords:

pharmaceutical marketing marketing customers market analysis market trends

JEL-code:

M31, M37, I19

DOI:

Abstract:

The pharmaceutical market represents one of the most dynamic and controversial markets. Its
specific features are rooted in the specific nature of its products and in the complex interests of the
main constituents of market demand. Finding ways to improve marketing practice in the
pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing
it with on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential
for abuse and harm, as well as a high level of public scrutiny make pharmaceuticals one of the most
challenging practices.

Bibtex entry

{
@ARTICLE { TMP201002-85,
AUTHOR = {Stevan Vasiljev and Darko Pantelic},
TITLE = {Pharmaceutical Market(ing): Theory and Reality}
JOURNAL = {Theory, Methodology, Practice},
VOLUME = {6},
NUMBER = {02},
PAGES = {85-91},
YEAR = {2010}
}

License:

CC-BY
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