Volume: 2011

Issue: 02

Author(s):

Marton Sakal, Predrag Matkovic, Pere Tumbas

Article title:

Web 2.0 Technologies in Internal and External Communications in the Banking Sector

Journal:

Theory, Methodology, Practice

Pages:

87-97

Keywords:

financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services

JEL-code:

O33, O39, M39

DOI:

Abstract:

In a setting where the market-based economy is gradually yielding to a network-based economy, and social and economic relations are increasingly based on networking, banks are not exempt from changes brought about by developments in ICT and the Internet permeating every pore of social and economic life. Over the past few years, Web 2.0 technologies have made a significant impact on internal and external information flow in banking organizations, changing their analogue nature into digital, through blogs, wikis, multimedia sharing and social networking sites.
Key words: financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services.

Bibtex entry

{
@ARTICLE { TMP201102-87,
AUTHOR = {Marton Sakal and Predrag Matkovic and Pere Tumbas},
TITLE = {Web 2.0 Technologies in Internal and External Communications in the Banking Sector}
JOURNAL = {Theory, Methodology, Practice},
VOLUME = {7},
NUMBER = {02},
PAGES = {87-97},
YEAR = {2011}
}

License:

CC-BY
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